The Urban Homesteading Assistance Board
The Urban Homesteading Assistance Board (UHAB) is a NYC-based non profit organization that empowers low- to moderate-income residents to take control of their housing and enhance communities by creating strong tenant associations and lasting affordable co-ops. UHAB has provided over forty years of service to NYC and is now changing its scope of services and working to bring its technical assistance model to other U.S. cities.
For the org's rebrand, we focused on themes of community, unity, and innovation. We incorporated housing elements into the new logo design and updated the group's existing color palette to include light blue, a fresh and friendly touch to the bright and bold orange that has come to be symbolic of the org. Through UHAB's new branding, our aim is to attract new customers within a new target market and entice current customers to grow closer to the brand.
For the org's rebrand, we focused on themes of community, unity, and innovation. We incorporated housing elements into the new logo design and updated the group's existing color palette to include light blue, a fresh and friendly touch to the bright and bold orange that has come to be symbolic of the org. Through UHAB's new branding, our aim is to attract new customers within a new target market and entice current customers to grow closer to the brand.
YEAR: 2018
SERVICE: BRAND DEVELOPMENT
FORMER LOGO & NEW LOGO
BRAND MOODBOARD
BRAND GUIDELINES
APPLICATION
